FYLD is a UK-based technology company focused on revolutionizing the way fieldwork is managed, especially in industries like utilities, construction, infrastructure maintenance, and energy. By leveraging artificial intelligence (AI), natural language processing (NLP), and real-time data analytics, FYLD’s platform enhances safety, productivity, and decision-making for frontline workers and managers alike.
Launched in 2020, FYLD addresses long-standing inefficiencies in field operations. Traditionally, field workers have relied on paper-based or manually input systems to report job status, risks, and incidents—leading to delays in risk detection, underreporting of hazards, and reduced operational efficiency. FYLD’s digital platform eliminates this bottleneck by enabling dynamic risk assessments and real-time visibility across job sites.
Key Product Offering
FYLD offers a digital fieldwork management platform designed to:
- Replace paper-based risk assessments with dynamic, real-time workflows.
- Provide live situational awareness for remote managers and supervisors.
- Utilize AI to detect potential hazards from voice and video input.
- Automate job documentation, risk assessment updates, and compliance tracking.
Core Features:
- AI-Powered Risk Detection: Workers can speak or record videos, and FYLD’s AI interprets this input to identify risks.
- Dynamic Job Control: As site conditions change, FYLD updates the digital risk assessments accordingly.
- Operational Dashboards: Managers gain access to live feeds of job progress, enabling proactive intervention.
- Compliance Automation: Documentation for audits and safety inspections is automatically generated and stored.
- Collaborative Platform: Facilitates communication between field teams and office-based personnel in real time.
The platform is accessible via mobile apps and web dashboards, ensuring usability across devices and environments.
Case Study: Enhancing Field Safety in Gas Utility Maintenance
Client: A major UK-based gas distribution company
Challenge:
The client faced significant challenges with paper-based risk assessments and limited real-time visibility into field operations. There were frequent delays in incident reporting, inconsistencies in safety documentation, and reactive rather than preventive risk management.
Solution:
The company deployed FYLD across its field operations to digitize safety assessments, integrate job planning, and enable remote supervision.
Outcome:
- 30% reduction in time spent on risk assessments.
- 25% improvement in operational efficiency across projects.
- Enhanced regulatory compliance with real-time documentation.
- Significant decrease in near-miss incidents due to early AI-driven hazard detection.
This transformation demonstrated the platform’s ability to bring measurable improvements in safety and efficiency.
Funding
FYLD has secured substantial investment to drive its growth:
- Initial Investment (2020): Incubated by BCG Digital Ventures, which played a critical role in product development and market entry.
- Series A Round (2021): Received £10 million in funding from GreenAngel Syndicate, EMV Capital, and other strategic investors.
- Latest Round (2023): Closed an extension round focused on international expansion and AI product development, bringing total funding to approximately £18 million.
These funds have been used to scale the engineering team, expand into North America and Europe, and further invest in AI research and field automation.
Business Model
FYLD operates on a B2B SaaS (Software-as-a-Service) model. The platform is offered through annual subscription plans tailored to the size and needs of the client organization.
Pricing Tiers Include:
- Enterprise License: For large-scale utility and infrastructure providers.
- SME Packages: For mid-sized contractors and regional firms.
- Custom Solutions: Integration with legacy systems and third-party platforms.
FYLD also offers add-ons such as premium support, custom AI training modules, and white-labeled reporting.
Revenue Model
FYLD generates revenue through:
- Annual Software Subscriptions: Based on user seats or site licenses.
- Onboarding and Customization Fees: One-time payments for implementation support and platform tailoring.
- Data Analytics Services: Advanced reporting, benchmarking, and predictive analytics offered as premium services.
- Partnerships and Integrations: Revenue sharing through co-branded industry tools and integrations with enterprise resource planning (ERP) systems.
FYLD’s recurring revenue stream provides predictable income while allowing room for scaling through larger contracts and cross-selling analytics products.
SWOT Analysis
Strengths:
- Innovative AI platform tailored for high-risk industries.
- Strong industry partnerships and incubation by BCG Digital Ventures.
- Proven impact on safety, compliance, and efficiency.
- Scalable model with cloud-based infrastructure.
Weaknesses:
- High onboarding cost for smaller clients.
- Requires behavioral change among traditional field workers.
- Platform complexity may require training for full adoption.
Opportunities:
- Expansion into international markets such as North America, Australia, and Asia.
- Development of new features like autonomous compliance reporting or integration with IoT devices.
- Collaboration with insurers to reduce premiums through verified safety practices.
- Sustainability reporting, as clients look to decarbonize operations.
Threats:
- Growing competition from legacy software providers entering the AI field.
- Cybersecurity risks, as platforms dealing with real-time field data become targets.
- Regulatory changes that could impact data collection or safety reporting formats.
Conclusion
FYLD is pioneering a new approach to fieldwork management by placing AI at the core of operational safety and efficiency. Its ability to interpret real-time audio, video, and environmental inputs sets it apart in a market dominated by static, form-based tools. With strong financial backing and successful client outcomes, FYLD is well-positioned to become a leader in the digital transformation of frontline industries.
As infrastructure and utility sectors increasingly embrace digitization and ESG principles, FYLD offers a compelling value proposition: better safety, smarter work, and future-ready field operations.
