Solitario Diamonds, a rapidly emerging name in India’s lab-grown diamond segment, has officially made its foray into the Delhi retail scene with the unveiling of a premium boutique store in South Extension. Nestled on the first floor of the iconic Study by Janak, the 300 sq. ft. space is now home to a refined selection of high-carat solitaire jewellery (5 carats and above), catering to the capital’s luxury connoisseurs.
Strategically located in one of Delhi’s most upscale shopping districts, the new outlet signifies a major milestone in Solitario’s nationwide growth strategy. More than just a retail expansion, it brings a fresh, purpose-driven luxury experience to Delhi’s sophisticated jewellery market. From modern visual merchandising elements like tent cards and standees to immersive display setups, the boutique is designed to reflect Solitario’s vision—merging ethical sourcing with bold aesthetics.
Early indicators suggest a promising response, with the store already witnessing strong footfall. An average of 50 weekly visitors is expected to grow steadily, thanks to a combination of influencer engagement, launch buzz, and organic word-of-mouth marketing.
Being housed within Study by Janak, a well-established couture label, adds significant brand synergy. The collaboration creates a seamless fusion of high fashion and ethical fine jewellery, offering an all-in-one luxury destination for shoppers who value both style and sustainability.
Choosing South Extension as the launch pad was a strategic decision, perfectly timed with the onset of the festive and wedding season. The area’s legacy in bespoke fashion aligns with Solitario’s focus on custom, high-impact designs. The launch event drew attention from top influencers and elite clientele, reinforcing the store’s positioning as a must-visit destination for luxury jewellery.
“Delhi has always been a pivotal market for Solitario—not just because of its size, but for its appreciation of individuality, design, and luxury,” said Ricky Vasandani, CEO & Co-Founder of Solitario. “Partnering with Study by Janak felt like a natural fit. Their space already embodies elegance and contemporary taste, which aligns seamlessly with our mission to offer modern, conscious jewellery.”
Vandy Mehra, Director at Study by Janak, shared a similar perspective: “Our clientele is increasingly leaning toward meaningful luxury—pieces that are not only stylish but also responsible. Solitario’s lab-grown diamonds resonate with this evolving mindset. This partnership represents a perfect blend of timeless artistry and sustainability.”
With this debut in Delhi, Solitario reinforces its commitment to making eco-conscious fine jewellery aspirational, accessible, and fashionable—one city at a time.
