Alpha Coach – The new-age fitness app is ready to hit the market


Website – Alpha Coach

Founder – Ketan Mavinkurve

In the fast-moving world where IT has become a major role in people’s lives, fitness concerns have become significant. We all realize the need for fitness coaching in the modern era. It has become important in every step of life no matter how young or old you are. Today’s story is about one Online Fitness Coaching companies incorporated during the lockdown.

How it started?

Ketan Mavinkurve, the founder of Alpha Coach, realised the struggles of staying fit and managing work and family together. Ketan, a fitness enthusiast, got started to find the ideal fitness program to transform his own physique a few years back. But he struggled to find a program that was worked. He tried several programs but realized that most of them were copied, and not unique.   In fact, many of them were simply “cookie cutter” plans not tailored to individual requirements.  These coaching programs failed to understand his fitness level, body structure, food preferences, and work routine. They took none of his daily habits into consideration.

It was then that Ketan got down to research how (and why) professional models and celebrities manageto always sport the best physiques and are in the best condition. He documented their daily routines and habits, that helped them sustain in such lifestyles – this eventually led him to see his own massive transformation.

With a view to help more people who similarly struggled, Ketan came up with a one-to-one online training platform called the Alpha Coach program. He started helping busy professionals shape their lives with tailored approaches to their daily exercise and nutrition, and a strong focus on daily habits.

Ketan teamed with a senior fitness coach, Vishnu Venugopal, who has over a decade of fitness experience and trained over 1,000 clients. Today, Vishnu is the Co-Founder and Product Head of the company &contributes his knowledge and experience to building the technology and systems of the business.

About Alpha Coach

Alpha Coach is an integrated technology platform, that offers personalized online fitness coaching to its clients. This technology helps the companyand its experts to program and manage their clients’ individual programs and achieve superior client results. They aim to help the clients develop a balanced lifestyle.

Alpha Coach was incorporated in Jun 2020 – their first product launch for beta testing took place in Jan 2021. The Company is slated for the final app release in Jun 2020.  The team has the vision to positively impact the health and fitness of 100 million people globally.

The Alpha Coach website mentions that their online mentorship will benefit its customers to improve stamina and get in shape. With the hectic work life and unhealthy food habits, the coaching includes diets that are not overly restrictive, yet healthy. Top highlights of Alpha Coach are daily workouts, one-to-one coaching, sustaining healthy habits, guidance at each step and most importantly affordable services.


Challenges faced at Alpha Coach

While the company started during Covid-19 lockdown, everything happened remotely. Right from tech development, hiring people, logo designing, branding, web development took place with no physical interaction. But on a positive note, it also saved a lot of time; to cut down time for travel and longer meetings.

The start-up is ready to commercially hit the market. There’s a huge appreciation granted to the founders for their efforts put in for the betterment and fitness of society.

When did you start your business?

Ketan – The company was incorporated in Jun 2020, but the product was first launched for beta testing in Jan 2021.

What does success mean to your company?

Ketan – Being able to positively impact the health and fitness of 100 million people globally.

How are you performing currently?

Ketan – We are yet to commercially launch the product

What is the biggest risk to your company?

Ketan – The only risk to the company is if we become complacent about our goals

What are your plans for the funding?

Ketan – We will look to raise pre-seed funding

What is the biggest challenge you faced during your start-up setup?

Ketan – I started this during the Covid lockdown, everything from tech development, hiring of the team, getting our logo design, branding, website development, has been done remotely during the lockdown – but the huge positive was we saved a lot of time usually wasted in extensive meetings, travel, and other such time wasters, and focused solely on spending as much time as we could building the business.

What does growth mean to you and your business?

Ketan – Growth to us is both external and internal – the growth in the number of people who have positively accepted and using our program is an external measure of growth.  But we also look internal towards how we are growing as a team, the difference we are able to make, how our product evolves to become more scalable and help a larger population.

How does your product stand different from others in the market?

Ketan – Most other fitness technology companies offer either only Nutrition plans or only Training programs.   We offer a complete program that includes both Nutrition and Training, and the often completely ignored “Habit Coaching”.

Where are your start-up services spread?

Ketan – Online Fitness Coaching using cutting-edge technology

What does it feel to be the founder of your start-up? How does it feel getting up every morning and getting on to work?

Ketan – It feels great – I wake up every day with a sense of purpose, drive and the goal to be able to build a product and service that we can help millions with.  We are what we do, and we have built a powerful product that can truly help those that have been struggling wth their fitness for years, to finally breakthrough and get the results they want.

Where do you see your business standing in the next 5 years?

Ketan – Alpha Coach in 5 years will be a platform that will be globally present.  We are working towards automating the platform to such a degree that it will help clients across the world to access the best fitness programs regardless of their location, their fitness levels, and their meal preferences.

Who supports you to stand this business and how?

Ketan – My family, that’s my wife and my son, and a small group of close-knit friends (my Inner Circle) are my bedrock and have always supported me in everything I do – they are my biggest cheerleaders!

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