Introducing Lemonn: A Fresh Stock Investing App for Novice Investors


In a strategic move to bolster its wealth-tech endeavors, PeepalCo, the brainchild of accomplished entrepreneurs Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, has unveiled Lemonn, a stock investing application aimed at simplifying the investment journey for new entrants into the market.

Commenting on the launch, Ashish Singhal, Co-Founder and Group CEO of PeepalCo group, expressed, “Our vision is to democratize wealth creation, ensuring equitable access to financial products for all individuals in India. Lemonn is designed to enable users to diversify their investment portfolios and partake in India’s economic growth trajectory.”

Singhal further elaborated, “Despite the economic resurgence post-pandemic, navigating the stock market remains daunting for millions of Indians. With Lemonn, we strive to bridge this gap by rendering stock investing engaging, informative, and seamless.”

Lemonn introduces several distinctive features, including:

  1. Zero-Cost Trading: Zero-trading brokerage for the initial 3 months, coupled with zero fees for account opening.
  2. Invest in Themes: A curated selection of industry-based stock offerings tailored to specific investment themes.
  3. Simplified Terminology: A comprehensive glossary elucidating financial and market-related terms, aimed at enhancing users’ understanding.

This launch marks PeepalCo’s foray into stockbroking, with Lemonn operating as an independent business division equipped with its dedicated management and operational teams. Devam Sardana will spearhead the Lemonn team, assuming the role of Business Head.

Singhal expressed confidence in Sardana’s leadership, stating, “Devam has been instrumental in shaping Lemonn since its inception, from conceptualization to realization. I have full faith in his ability to establish Lemonn as a beloved platform among millions of investors.”

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