Wat-a-Burger, the rapidly growing burger chain has huge plans lined up for it. It recently announced its desire to expand its presence with the launch of 10 new flagship dine-in outlets across 8 cities by the end of 2021.
The brand desires to expand its presence in tier two cities in India with its brand new aggressive expansion plan. Target cities include Lucknow, Patna, Muzaffarpur, Kozhikode, Palakkad, Jamshedpur, and Mumbai. Wat-a-Burger has already established a significant presence across 26 cities spread across 9 states in India. The brand is currently a proud owner of 60 plus outlets across the country. As per its recently proclaimed targets, it desires to reach a target of owning 100 outlets by the end of this fiscal year.
The brand has been aggressively expanding its presence and diversifying its product offerings to reach a larger customer base. Its recently launched burger is the cheapest in the country at ₹29 only. The FnB startup burger chain is renowned for producing its own buns to maintain and ensure quality control. Wat-a-Burger provides the option to choose from more than 75+ food items and 10+ categories are present in its menu.
Mr. Farman Beig, the Co-founder and CEO of Wat-a-Burger, said, “Due to the pandemic we had to make small changes in the initial expansion plans in terms of geography and chronology. However, things luckily seem to be very much back on track and we are going aggressive in all directions to create an impact. The idea of including tier 2 markets has been one of the most prominent and best strategies that have worked in our favor. Therefore, the majority of the new outlets will be opened in tier 2 markets only. We hope for an amazing response in our target cities.”
Established in 2016 in Noida, Wat-a-Burger is the biggest indigenous burger chain in India. In the beginning, the cofounder just had a striking idea and decided to make fresh, delicious, and affordable burgers for the masses. The branch strongly believes in its high quality and taste at an affordable price which is attractive to buyers across the country.
Despite the hurdles of the COVID-19 times, the brand believes to have recovered almost 80% in terms of traction. The brand has witnessed 15% growth in the last 6 months and plans to achieve the revenue target of 40 crores by the end of FY 2021.