In recent years, businesses have been growing increasingly reliant on digital media as a way to reach potential consumers around the world. To improve sales, businesses should take advantage of all available digital media channels. This includes using a variety of different types of content to engage with potential consumers. Video marketing is one such avenue that businesses should consider utilizing, as it provides a unique way to reach potential buyers and increase sales as a result. Thus it is becoming a very popular marketing tool. Robust video data from the likes of YouTube and Vimeo shows business owners are optimizing their content allocation to maximize results. It’s clear that with more and more people online daily, it pays off to invest in this marketing strategy.
Businesses that have started with the best intentions of taking advantage of digital marketing are often left wondering how to implement their initiative correctly. Videos are a big part of the business but they can often seem quite daunting and only reserved for large and successful brands. This thought process is flawed though when you consider the benefits of video marketing it gives businesses large or small. Video marketing works well for any business no matter its size or industry, here are 10 tips to help businesses that are new to this type of media.
10 Tips to Increase Sales with Video Marketing:
- Make Videos That Demonstrate Value To Your Potential Consumers
Getting your potential consumers to watch your videos and stay engaged throughout can be difficult. It is therefore essential that you produce content that is of value to your viewers. One way to do this is by creating product reviews that demonstrate why a product can benefit a consumer. Showing how something works and its uses for it makes it easier for a consumer to understand why they need it.
- Select The Right Medium For Your Videos So They Are Relevant And Engaging
Before you upload a video, you need to have an idea of the right platform to use. You should choose a platform that will work well with your type of content and can help drive qualified leads who are interested in your products. Some examples of platforms include YouTube, Vimeo, Vine, and Facebook. There are also many more platforms out there but these four will suffice for most small businesses, especially when it comes to finding customers who want what you have to offer. Facebook is great for customer testimonials and how-to videos as well as product information.
- Always Include A Transcript For Your Videos
If you have the resources to do so, consider adding a written transcript of what’s said in your video. This way, you’re making it easy for people who are deaf or hard of hearing to watch your content and also for people who speak different languages. A transcript will make it easier for other audiences to know exactly what’s going on and encourages more people to view your content.
- Produce The Best Quality Videos
If you want to stand out from other marketing videos, your videos must be of the highest quality. Consider investing in a few additional things like a high-quality video editor, a better camera, and a top-notch tripod so that you can capture great shots. It’s also important to make sure that there is nothing in the background of the scenes to distract viewers. Keep your backgrounds simple — let the products be the star of each video, not what’s behind them. If a background isn’t necessary, consider removing it completely in video editing. For example, if you want to feature a close-up shot of your product, find an appropriate space in which to do that and then remove everything from behind that object.
- Use The Right Titles And Tags On Everything You Upload
The title of your video is very important as it helps attract potential customers who are searching online. It should be descriptive enough that viewers know exactly what they’re getting when they watch your clip. It’s also important to properly tag your videos. This will help ensure that your content is easily searchable by users. It also helps potential customers find your videos.
6. Pay Close Attention To The Description Section
The description of the video is where you’ll be able to provide more information about your business, its mission, and what it offers to customers. But, it’s also a place where you can include links to other sites. Make sure that you’re sending viewers away from YouTube and back to your website by including clickable links in the description of the video.
7. Use videos to respond to customers’ questions, concerns, and complaints
Many consumers are hesitant to contact a company directly due to the number of negative experiences they’ve had in the past. By using video to send direct answers and see firsthand exactly how customers react, businesses will gain added trust from their customers and get them to spend more time on their site. Another great thing about contacting your customers via video is that you can use it as a way to provide some useful information that helps guide consumers’ purchasing decisions when making shopping trips.
8. Keep Your Company’s Branding Consistent
Make sure to avoid brand confusion by staying consistent with the logos, colors, and graphics that you use on all of your videos. You want to make it easy for potential customers to spot your company at first glance so they can easily find more information about your business. One way to do this is through the use of icons. The icons will also help with branding on social media platforms such as Facebook, Twitter, Pinterest, and Instagram. You can also use them to bring consistency across all of your social media channels.
9. Always Use The Right Keyword In The Title Of Your Video
If you’re planning to upload a video, make sure that you have chosen the most appropriate keyword for it. Search engine optimization (SEO) is a process that involves trying to get as many people as possible to see your videos. The keywords you use will determine whether or not someone can find them when they search for them. Choosing the correct keywords will improve your SEO, which makes it easier for people who are using search engines to find your videos. When you’re searching online, keep in mind that there are several different ways in which people can find things online. There’s the organic search, paid advertising, and social media marketing strategies.
10. Utilize The Power Of Storytelling
Your audience craves stories, which is why videos are more popular than ever before. They have become an important part of social media marketing because people are interested in connecting with brands through stories that are entertaining, informational, or inspiring. Stories are so important because they cause people to relate to each other. They make us think about something and what it means to us. Memorable stories can help your brand grow, while brands with no stories can be forgotten.
Video marketing is both extremely effective and simple to do. By learning how to create videos that have the potential to connect with your audience, you’ll see a huge increase in the number of people who are interested in your brand. Along with a good product or service, the right marketing video will help you reach more people online.