Brand Identity Elements: A Beginner’s Guide


Businesses that implement brand identity elements in their marketing strategies can increase revenues by 23%. That’s a good reason to learn how to brand your business.

If that’s not enough to make you focus on your brand design, consider that companies who have poor branding strategies are likely to pay 10% more in employee salaries.

Want to learn more about the elements of branding that you can use to increase income for your business? Keep reading!

Start With Market Research

Learn who your customers are. Talk to them and find out what is important to them, what appeals to them, and what their goals are.

Online surveys can be a great way to gather information. You can also learn a lot by exploring government resources.

As you learn, you’ll reveal a customer persona that will guide you in developing a brand that is appealing to your customers.

Your market research will also help you choose a business name that reflects your brand. Find more info here on selecting a name for your business.

Define Your Position and Purpose

Your brand purpose defines why your business exists. The position defines who your business is for. Your brand position makes the purpose actionable.

When you can define these two factors, you’ll be able to choose other brand elements like logo and color choice.

Build Personality

Your brand must have a personality that shines through in everything your business does. It is clear and never contradicting. When your brand personality is consistent, customers connect with your brand.

Create Unforgettable Logos

Your logo is the brand element that customers and future customers should recognize immediately. If you have built personality, purpose, and position, it should be simple to create a complimenting logo.

Here are some great brand identity examples with logos you can’t forget:

  • Disney
  • Apple
  • Coke

These logos create memories, emotions, and feelings. They are simple and that makes them easy to implement into every type of marketing.

Simple Fonts

Don’t get fancy with flowery fonts but avoid using default fonts. Stay away from hyphens using all caps. You can use up to two different fonts in your brand to emphasize keywords.

Remember that the primary goal of words in your brand is to make them readable. If they are too small or easily misread, your message won’t be clear.

The Right Colors

Your brand design should use 1 to 3 primary colors.

Learn about color psychology to help you choose which color works best for your brand. Trust your intuition and don’t be afraid to make a color lighter or darker to change the emotions it conveys.

Graphics Should Support Your Brand

You’ll use multiple types of graphics in your online and offline marketing, so it is important to ensure that all of them reflect your brand. Icons, supporting graphics, and photos all play a big part in branding your business.

Brand Identity Elements All Work Together

When you make an effort to make sure that all of your brand identity elements work together, customers will connect with your business on a personal level. Your marketing efforts will get bigger results which will be seen in revenues.

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