When you are an online retailer, you need to emphasize your packaging much more than you might think. After all, it’s one of the major touch-points you will have with your customer for your brand. While a customer can walk into a brick-and-mortar location to visualize brand elements on the shelves, they cannot do the same with an online storefront.
Because of this, you want to nail down your packaging to ensure you enhance your brand’s image. You also want to do so to keep your costs down. However, it’s primarily one of the best ways to enhance the customer experience you deliver.
Wondering how to improve your brand’s packaging? Here are some of the top ideas you can use:
Use print on the inside of your box
This can add an element of surprise and it can be a good way to speak directly to your customers. It’s also a great way to get them to visit your website, social media, or download your app.
Adding a thank you card
Adding a “Thank You” card inside of your packaging is a great way to showcase how much you appreciate your customers. You are thanking them for their business. It adds a nice personal touch to it too. You can make it even better by including the signature of the designer to make it feel even more personal.
Add a ribbon
While a ribbon may not be much, it can make your packaging stand out. It can add a premium element to your packaging and enhance its appeal. You typically see ribbons on presents. By presenting your packaging as a gift, it can enhance the overall customer experience. However, it can also make your brand’s packaging much more visual and easy to spot increasing your brand recognition.
Use custom designs
You can use a custom design or your box or plastic cores. This can be a good way to not only enhance the look of your packaging, but it can even help you alter the customer experience. You can create a box that is easier to open by making it tapeless.
Incorporate the delivery label into the box design itself
This can be a good way to keep the label from ruining the overall aesthetic of your box design.
Use a flip-lid box
This can be a good way to help reveal your product better and to add to the appeal of opening it up. The customer experience can be enhanced with this simple design change.
Add some flair
You can always add some flair to your box design by using a stencil cutout that can reveal some of the products inside. According to Image Group this can be a great way to make even more of an impact with your brand’s messaging.
You need to pack the product properly
Packing the product inside of the package is arguably just as important as getting the packaging itself right. You want to choose the right shape of the box to make your product look the best.
Add some color
You want to add some color to your packaging to make it stand out more. This can make it easier to spot and it can help add some personality to your brand.
Go green with materials
Always try to use green and eco-friendly materials. You want to do this because a lot of customers are looking for brands that are going green and it makes the customer feel like they are doing their part by supporting these brands.
