InUni- A boon for regional internet users?!



Website – InUni


The Jio Effect.”

Across the span of the last couple years, these three words have transformed the lives of millions of Indians. Moreover, it has generated endless opportunities in the Indian startup space. InUni, the startup we are discussing today is one of the prime examples to leverage one of the opportunities.

Due to “The Jio effect,” high-speed internet isn’t limited to the metro cities nowadays.

Hence, due to this penetration of the internet users from tier-1 to tier-3 cities, the number of people accessing the internet via ‘regional’ and ‘national’ languages surpassed those who accessed through ‘English’ language. And this very reason was the motivation behind the startup “InUni.”


What is InUni?

For the under-served market of regional users, InUni is a boon. InUni is a network of city-centric apps which brings the end-user closer to any individual city.

According to the co-founder of InUni, Shashank Rai, the regional user looks for content primarily in the genre of entertainment, news, and sports. And that’s where the InUni focuses.

InUni or In-Universe is a gateway to experience the city in real-time. Using InUni’s app of the city, one can access content like local & national news, entertainment, photos, etc. in the local language as well as national language.


About the app:

As of now, the app is available in the Google Play Store(sorry ios users). The app is entirely clutter-free and provides excellent UI/UX with easy swipes to access local content, entertainment, viral content, and national news.

With more than 18 languages, InUni covers 30+ cities. For every city available in the network, there is a different app. To download the app, one has to type the city name after “In” For, e.g., “InSurat” for Surat.



A startup initiated by a team of two, i.e., Shashank Rai and his partner, is now growing fastly in terms of the team as well as network.

This startup story of InUni is an excellent example of grabbing opportunities. InUni has added a lot of value to the regional-language-internet-users. However, many other opportunities still lie in this under-served market.



What made you strike this business idea? What inspired you to start this company?

InUni – Coming from interior towns we knew that digital literacy is improving rapidly with smartphones, but exciting & engaging experiences for the segment of users were almost non existent. We saw this as an opportunity and inspiration to start our company.


When did you start your business?

InUni – Our company was founded in 2013. We pivoted from our old business in 2016.


What does success mean to your company?

InUni –Success to us means enhancing users lives by extending the benefits of technology and internet to them


How are you performing currently?

InUni – We are growing by 30% WoW


What is the biggest risk to your company?

InUni – Drain of human resources


What are your plans on funding?

InUni – Soon we will be raising funds


What is the biggest challenge you faced during your start-up setup?

InUni – Recruiting talented team members


What does growth mean to you and your business?

InUni – Satisfied and engaged users, in terms of numbers having 100,000 DAU by the end of 2018


How does your product stand different from others in the market?

InUni – It incorporates the digital experience of a city in the palm of user’s hand


Where are your start-up services spread?

InUni – Hindi speaking states particularly in 45 cities now


What does it feel to be the founder of your start-up? How does it feel getting up every morning and getting on to work?

InUni – Every morning is an exciting opportunity to enhance our user’s digital lives. Making our users happy motivates us every morning to get to work.


Where do you see your business standing in the next 5 years?

InUni – Touching a billion users and assisting them in having life enhancing digital experiences.


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