A few decades back the start-up companies faced numerous problems in their business. It started from setting the price of determining distribution channels and describing product features and quality. The new era and its modern generation business professionals however keep their trust in technology advanced tools. In this context the role of Social Media like Facebook, Instagram, Twitter, LinkedIn, and so on where more than 2.8 billion active users around the world make it or break it. It can’t be denied that Social Media is a powerful tool that changes the working mechanism of start-ups. Though it has a creative business model, it also needs to send across the right message to the right audience, this mode of reaching out to the right people is not only just innovative but also provides successful outcomes.
Brand Awareness:
The biggest struggle for new companies is to build brand awareness where there are numerous competitors on the market. Social Media can definitely solve this by increasing recognition of the brand. It can’t be denied that Social Media is a great way to share start-up stories and it can also create the company’s image and present the offers. Everyday Social Media networks are used by billions of people across the globe which makes Facebook, Instagram, Twitter, and YouTube great platforms for talking about numerous start-up companies’ goods and services.
Creating the Brand as a Thought Leader:
Business is an institute with a 61% level of trust. People are looking to brands for insights and information. There is no better place to share that information than Social Media. No matter what industry the company belongs to, Social Media always offers the opportunity to establish their brand as a thought leader. Only the go-to search for information on the topic should be related to the company niche.
Circulate Leads:
An easy and low commitment way for potential customers to express interest in new start-ups and their products can be offered by Social Media. Circulation of Lead is such an important benefit that Social Media provides for business. They offer advertising formats specially designed to collect leads. For example, Facebook lead ads which are used by McCarthy and Stone allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.
Make High Sales:
Social Media accounts of a start-up company are a critical part of their sale funnel. It is the process by which a new contact becomes a customer. Because of the growing number of people using Social Media and social sales evolve, social networks will become increasingly important for product search and e-commerce.
Customers’ Feedback:
Through Social Media, customers can easily give their feedback regarding the start-up company. They can also be able to reach the company for complaints. With just a few simple clicks customers can reach on the company’s page and will immediately air out their discontent.
Connects More Audiences:
Communication and engagement with audiences are one of the ways to win their attention and convey the brand message. With the help of Social Media platforms, creating a voice for the company is important to improve the overall brand image. By posting their views and comments on the company’s page the audiences receive a modified reply rather than a computerized message.
Increase Website Traffic:
Social Media helps increase a company’s website traffic. A survey made on start-ups revealed that nearly 72% of businesses confined that use Social Media platforms helped to boost the website traffic. When the company shares their contents on Social Media, they actually give users a reason to click through their website. The more quality contents the company share the more inbound traffic they will generate while making conversion opportunity.
Increase in SEO Rankings:
SEO or Search Engine Optimization is meant to optimize the company’s website in compliance with the guideline of a search engine, and the only means to optimize the website position in search engines is to create relevant and engaging content with a superlative use of SEO keywords. Social Media plays an important role in calculating rankings. To secure a successful ranking, SEO requirements are continuously varying. To simplify optimize the website and regularly updating the blogs is no longer enough nowadays. It is important to share the company’s contents on Social Media are sending out a brand signal to search engines that speaks to their brand validity, integrity, and consistency.
Reduces Marketing Costs:
Social Media marketing proves to be a very cost-effective tool to introduce products and services in the marketplace. One can post promotional Offers on Facebook, upload a pin on Pinterest, or use LinkedIn to make contact, free of cost. In the advanced stages of start-ups, Social Media platforms like Facebook, LinkedIn, and Twitter allow their users to advertising the products through promotional campaigns.
Final Thought:
Social Media has become an integral part of the marketing mix with its rising popularity. Not only generating traffic and leads but also encouraging the new start-up companies’ target audiences to buy directly on Social Media. With the assistance of the right tool, latest trends, applications, and techniques, a company can accelerate its Social Media efforts. Social Media marketing for start-ups is not that easy to practice on a consistent basis.
