Delhi-based start-up working in the areas of anti-pollution – BreatheFresh



Co-Founder – Bhawani Bhateja

Co-Founder – Gaurav Arora

Website – BreatheFresh


What made you strike this business idea? What inspired you to start this company?

BreatheFresh – The business idea was conceived when I saw a close relative of mine administering nebulizers, inhalers to my nephews and nieces who were barely a couple of years old. It pained me tremendously to see them suffering like this and little did I realize that the cause of their illness was indoor air may be twice as much as the outdoor air. When I became a dad myself three years ago, I wanted a safe and healthy living space for my little child. Moving out of Delhi was always an option but not the solution. Hence, it became my personal mission to provide a safe, gentle and healthy air for my little one and my family. I did buy electric air purifiers that are in the market but was not hugely satisfied due to their non-portability and affordability. I wanted a household product, more like a daily staple, that works a) without electricity and b) is easily affordable by all. And hence my research and endeavor for finding the solution started and we came up with Breathe Fresh- the idea and the right of everybody for better air.

When did you start your business?

BreatheFresh – July 2017


What does success mean to your company?

BreatheFresh – With belief in Winston Churchill saying that Success is not final; failure is not fatal: It is the courage to continue that counts.”


The mission of our company is healthier air for all urban homes, where we empower the families with the choice of living in a cleaner breathing space. We will work endlessly for making everybody aware of this choice, make them know of the hazards of indoor air to our health and to do our bit in minimizing the incidents of asthma and respiratory sicknesses in our younger generation. The shift in understanding has to happen that the outdoor air if known and advertised as sickly, indoor air is not an escape haven for better air. This lack of awareness and the myth of better indoor air is a monster that Breathe Fresh is standing against for. We will continue to invest ourselves to this cause and hopefully soon we will have a breakthrough in people accepting the grim situation of our breathing areas and resolving to do something about it.


How are you performing currently?

BreatheFresh – We have been earning revenue approx 9 Lakh a month.


What is the biggest risk to your company? 

BreatheFresh – The biggest risk is the lack awareness, the ignorance monster. We are not only fighting the indoor air pollution but the general consensus and public belief that nothing needs to get done for indoor air.


What are your plans on funding?

BreatheFresh – We are looking for funds & talking to a few investors.


What is the biggest challenge you faced during your start-up setup?

BreatheFresh – The biggest challenge was being aligned to manufacturing processes and finding the right vendors for our bespoke solutions. Tailor-making a product that works for all urban homes, with their variety of different chemistry, composition and magnitude, was a neck-breaking task.


What does growth mean to you and your business?

BreatheFresh – The growth is a two-fold meaning for us-

a) Growth in awareness of the lurking health hazards of the indoor air.

b) increasing the customer base where the products are being used widely.


How does your product stand different from others in the market?

BreatheFresh – Our solutions are robust and yet affordable engineered from Nature’s hidden secrets. We are committed to going with natural resources and we do not use any artificial or chemicals in our product portfolio.


Where are your start-up services spread?

BreatheFresh – With the online speared, we are servicing all over India


What does it feel to be the founder of your start-up? How does it feel getting up every morning and getting on to work? 

BreatheFresh – I feel every-day is different with varied challenges and end of the day goals. Life is uncertain; I love being confronted with different situations.  To keep my mind focused & spirited throughout the day, I feel fitness & having a meditation routine is most important thing that keeps you going.


Where do you see your business standing in the next 5 years?

BreatheFresh – We are now planning to sell through Large Format Retail, Health and Lifestyle Stores, online Market Place. We aim to reach maximum users and have a significant market share by the end of FY 2018-19.

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