Founder – Kartic Sharma
Website – Tea Bro
We are standing in an era of the internet and digitalization where today’s generation instantly wants everything on their plates. How will it be different when it comes to our favorite beverage, tea? Get introduced to a brand that has changed the whole instant tea game. Tea Bro, a company that has come up with the unique concept of “Pre-Brewed Tea Liquid decoction,”
Why is Teabro different from other brands?
People had been drinking tea in the same boring way for decades. As the founder and his family belong from the heart of the tree belt of the world, Upper Assam in India, Kartic and his family have been witnessing the same process for the last 38 years.
The last crucial innovation was instant tea or powdered instant tea. Forty years ago, people got introduced to the Tea Bags. Tea Bro is the 3 category in the Instant Tea market, beyond the premixes and Tea Bags. Their concept is of “Pre-Brewed Tea Liquid Decoction,”
The best ready to drink tea for tea lovers
Indians go Gaga over Assam tea as the deliciousness and flavor of this tea are inescapable. TeaBro’s ready-to-drink tea is actually made from the famous Assam tea with great love and care. Will you believe that you can make a cup of tea by just adding hot water to TeaBro tea? So now you can relish your favorite hot beverage anytime, anywhere, within just 5 seconds.
Drink your hot beverage anytime, anywhere
Now tea lovers can drink their favorite Assam tea anytime, anywhere, even when they are traveling. All you need is a cup of hot water, and your tea is ready within just 5 seconds. Isn’t it great?
People usually don’t like to drink tea outside when they are traveling by train or bus. After sipping this exquisite beverage from TeaBro, you will not be able to drink that insipid tea at all. That’s because you will find five blends of tea within this one combination. It includes cinnamon, black paper, ginger, nutmeg, clove, and so on.
An amazing tea kit
The best part is this brand has come up with a great kit that includes pre-brewed liquid tea decoction, sugar, evaporated liquid milk, and stirrer.
Ordering magnificent Assam tea has become easy
If you are already enchanted, just like other tea lovers, you can directly visit their website www.teabro.co. Otherwise, this amazing product is available on other online selling platforms, including Amazon, BigBasket, Flipkart, etc. You will find TeaBro tea on various offline retail outlets as well across NCR. Nowadays hotels and offices have great demand for this magnificent product. Don’t hesitate to try the flavors at least once. You will cherish them forever.
Exclusive Interview with Mr. Kartic Sharma
What made you strike this business idea? What inspired you to start this company?
Kartic – I belong to Assam, and my family has been involved in the Tea industry for 3 generations. In the last 38 years, we have seen this industry closely and have realized that there has been very little improvement/innovation. The way people consume tea has also been the same for over 50 years now. A TeaBag was also introduced to the world about 40 years back. The last innovation in which Instant-Tea was offered was ‘Powdered Instant Tea,’ which was made by a process called Spray Drying.
This made me think about ways by which we could offer good quality tea in a Ready To Drink manner. After months of R&D, Kartic came up with Tea Bro and the concept of ‘Pre-Brewed Tea Liquid Decoction.’
“Tea Bro is a patent-pending ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care. Just add Tea Bro to a cup of hot water and Done! Your cup of tea is ready in 5 sec,” says Kartic.
When did you start your business?
Kartic – July 2021 (After the second wave)
What does success mean to your company?
Kartic – Acceptance of our product and the concept. We want to offer the finest quality Instant tea to our tea-loving nation, and if the customers identify our niche and our innovation, it will be a great sense of accomplishment for us.
How are you performing currently?
Kartic – Our product offering is ready and on sale. We have 5 blends of tea with a combination of flavors (Ginger, Cinnamon, Cardamom, Clove, Black Pepper, Nutmeg, etc.). We are selling across online platforms Amazon, Flipkart, Grofers, BigBasket, etc. In addition, we are selling on offline retail outlets (over 50) across NCR. Lastly, we have many institutional sellers – hotels, offices, etc.
Since its launch, the startup has been a tremendous response from Tea connoisseurs, Tea blenders, and tasters about its high quality and Tea innovation.
What is the biggest risk to your company?
Kartic – Our risk is those companies who sell low-quality tea (powdered tea). Their acceptability is only because of price and not quality.
What are your plans for the funding?
Kartic – Raise funds by the end of the year.
What is the biggest challenge you faced during your startup setup?
a. Marketing and Sales.
b. Introducing the tea lovers to our new concept
What does growth mean to you and your business?
a. National level sales in the offline channel (Wholesale channel).
b. Export market.
How does your product stand different from others in the market?
Kartic – Tea Bro is a new category in the instant Tea market– Pre-Brewed Tea Liquid Decoction. The startup controls the entire supply chain of tea farming, right from farming, processing, blending, packaging, retail, and exports. Tea Bro’s teas are handpicked from the finest tea bushes from their manicured gardens. The green tea leaves are then processed from ‘customized machinery’ and finally brewed under perfect conditions (temperature, pressure, pH, time, etc.). The final result is a 10ml tea decoction. By mixing hot water into the tea decoction, it makes the most perfectly balanced cup of tea.
Where are your startup services spread?
Online – Amazon, Flipkart, Grofers, BigBasket.
Offline – Across 50 retail outlets in Delhi NCR
Institutional – Hotels, Offices, etc.
What does it feel like to be the founder of your startup? How does it feel to get up every morning and getting on to work?
Kartic – Starting a company comes with an immense amount of satisfaction and responsibility. It teaches you to mitigate risk and stay calm during the highs and the lows.
Where do you see your business standing in the next 5 years?
Kartic – Recognised India-wide tea brand. A brand that is known to offer very high-quality tea.