Onion category shakeup due as Vedix enters the onion-led Beauty market with a complete hair care range


India’s largest customised Ayurveda beauty brand Vedix has announced the all-new Onion range to treat your different hair problems. Vedix which is the fastest-growing D2C beauty brand has brought unadulterated Ayurveda led customisation of hair care regimes to the market. Over the last few years, Vedix has created a dominant position in the Indian D2C beauty market with its range of customized Ayurvedic oils, serums and shampoos.

With this, the company has boosted its hair care category and rolled out 10 new products in the market consisting of 3 hair oils, 4 shampoos and 3 hair masks. The collection is now live on top marketplaces – Amazon. Flipkart, Myntra, Tata Cliq, Trell, Nykaa and Purplle.

Vedix Onion range is designed to tap the full potential of the revered herb – Palandu (Onion). The high Gandhak (sulphur) content of onion is highly prized in ayurvedic Rasa shastras. Sulphur aids tissue repair, strengthens hair, skin and fingernails. It improves skin’s elasticity thus preventing hair breakage.  Dandruff also reduces owing to the Sulphur. Sulphur is highly effective against skin infections.

Jatin Gujrati, Business Head Vedix says, “Vedix continues being at the cutting edge of innovation and R&D in Ayurveda to deliver efficate Beauty solutions in a modern format. Customers are slowly understanding the importance of natural ingredients for their hair and onion is a key part of that shift. Hair loss is a common condition and can be caused by diet-related factors such as nutrient deficiencies which can negatively affect hair growth along with environmental factors in which we live today. We launched the entire onion range keeping in mind our unique formulations and given our Ayurveda led deep understanding, we have bought this exclusive range in a modern format which is highly customised for normal to the oily and dry scalp”.

The Vedix onion range is a polyherbal formulation. Many herbs together exalt the sum effect of Onion on hair fall. Onion is formulated with a specific dosha balancing herb appropriate for your Hair type (Prakriti).

Haircare is of primary importance today and Ayurveda believes that the dosha imbalances can affect various parts of our body, including hair and how well it grows. Since everyone’s dosha’s are different, a hair growth regimen that works for one person, might not work for someone else. Ayurveda involves the concept of Ahara Vihara (diet and lifestyle) that benefits the entire well-being of your mind and body along with your hair health.

The customised Vedix onion range comprises an Oil, customized for your hair.  The shampoo is customized based on hair type. Scalps prone to Dandruff receive a customized version too.

An Onion mask customised as per scalp type, conditions hair deeply.

The pungent smell of onion is balanced skilfully. Another reason to indulge and bask in onion’s glory.

As per Statista, The Indian haircare market is expected to grow annually by 5.77% (CAGR 2021-2026) and the global onion oil (key ingredient in onion led hair products) market is projected to reach $112.6 million by 2030, registering a CAGR of 10.9% from 2021 to 2030, according to a report by Allied Market Research. Onion contains sulphur that stimulates the collagen production of the scalp and can nourish your hair follicles and replenish the nutrients lost from your scalp and also help in avoiding premature greying of hairs. Thus, onion has become a go-to beauty range for upwardly mobile consumers who are actively looking for solutions to address concerns like hair loss and regrowth.

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