Tecell Startup Journey


Founder – Tarun Vasudev

Website – Tecell

Tecell is an EV charging infrastructure-focused company, providing end-to-end service from installing and maintaining the EV charging stations and serving EV driver consumers. Tecell is an integrator of charging stations and mobility service providers. Tecell aims to empower the market to be part of the EV charging infrastructure. Our tagline & Vision is “Accessible EV & connected Mobility for every citizen.”

The founders have been tracking the EV market globally for nearly five years and eventually decided to venture into India in 2021, which was an optimal moment. Tecell was incorporated in 2021 December at Bangalore, India, to empower low-cap investors, enthusiasts and property owners to be part of the fantastic opportunity of industry disruption.   

Since its incorporation, Tecell has been collaborating closely with several EVSE manufacturers in India and globally and pursuing collaboration with other Charge point operators, EV manufacturers of passenger (2w, 4w) & commercial segments.  

Meanwhile, the ambition to bring the network closer has borne some fruit already, with access to close to 50% of the European public charge station network where Tecell is venturing as an electric mobility service provider in the future.

Tecell is growing in an innovative world by providing a reliable and efficient charge station network over miles and miles. We’re an EV Charging infrastructure-focused organization aiming to provide reliable and accessible charging solutions and to meet end-to-end services for better inter-connectivity between the EV driver and the charge stations. Tecell aims to offer sustainable solutions by integrating solar with EV charge stations based on customer needs. Tecell provides its mobile application for locating EV drivers at the nearest charging station.

Exclusive Interview with Mr. Tarun Vasudev

What made you strike this business idea?

Tarun – I have for quite some time been concerned about sustainability. Additionally, I was an advisor for the EU in the Energy & mobility sector, which kept me abreast with the trends in the industry. I ended up tracking this industry segment for the last few years.

During which we found a void in the Indian market for innovative solutions in the EV charging infrastructure segment. Since the EV market is still at its nascent stage, which meant there was an opportunity to innovate & contribute to the growth of this industry. Plus, as this industry aligned with my interests in contributing towards sustainability, I found it the natural next step to jump into this venture.

What inspired you to start this company?

Tarun – Electric Vehicles (EVs) are slowly becoming a fast-growing automobile choice in recent years due to their unique ability to run solely or partly on electricity. Still, just like regular fuel-powered automobiles, electric vehicle owners also require charging stations to power up their vehicles whenever the battery runs down. The low prevalence of these charging stations in many countries poses a serious threat to the growth and development of the industry. However, due to this present challenge, companies such as Tecell have risen in an attempt to arrest the situation. Tecell India Private Limited has launched into the marketplace with a clear vision of providing accessible EV charging infrastructure and connected mobility for every citizen in India.

When did you start your business?

Tarun – Dec 3rd 2021

What does success mean to your company?

Tarun – Success for Tecell means an interconnected charging network powered by small-cap enterprises: where accessibility and availability of charging stations will bring in more EV drivers together.

How are you performing currently?

Tarun – We’re currently driving well in terms of market penetration. As the market adopts Electric Vehicles, an efficient charging infrastructure would be the primary need to support the drivers. We’ve been providing reliable EV solutions to an energy company in India. We aim to build supreme partnerships with fast-moving entrepreneurs and businesses.

What is the biggest risk to your company?

Tarun – Market conditions and Automotive sector economics.

What are your plans for the funding?

Tarun – Tecell is a privately owned company that is not actively looking for investments. The company currently has yet to reach breakeven. Tecell plans to offer debentures, and programs such as a franchise to reap the profits of their investments from time to time, which is an attractive business opportunity to be part of EV infrastructure development.   

What is the biggest challenge you faced during your start-up setup?

Tarun – Our challenges were mainly aligning core values like integrity in partnerships, business ethics with market players and Brand awareness.

What does growth mean to you and your business?

Tarun – Growth at this stage for Tecell is all about expansion, and new geographies.

How does your product stand different from others in the market?

Tarun – By providing an end-to-end service, Tecell strives to provide value to EV drivers and charging network providers that are unmatched in the market. Our unique proposition is for the market to reap the benefits of micro-investments with opportunities for every type of customer.

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