Vedix Announces Second Edition of Soundarya Beauty Festival


Inspired by the success of the first edition of Vedix Beauty Festival “Soundarya” which received an overwhelming response, Vedix has announced to launch the second edition of the same beauty festival. The first edition saw staggering participation by 1,40,000 customers purchasing a range of beauty products from Vedix within a single month. The social media and influencer-led campaign reached over 26 lakh users online who engaged with the brand on their platform and various social pages. With the second edition, Vedix is expecting to touch the 2 Lakh orders by customers.

With the second edition, limited gift packs will be launched in order to celebrate Christmas and new year with over a million customers. It will be offering massive discounts, organising flash sales as well as sharing exciting, free giveaways. Vedix has conceptualised and designed an elaborate and limited edition gift box- Vedix Festive Bhringadi Hairkit, keeping the festive spirit of gifting in mind. The Limited Edition Gift Box will consist of four Bhringraj infused products for naturally healthy & strong hair. Bhringraj ensures healthy hair growth and lustre. The cooling properties of Bhringraj assist in mitigating scalp and hair problems.

Jatin Gujrati, Business Head – Vedix, offers a deeper look into the plans for the festival, “As we say farewell to this year and progress towards the New Year, as a brand we want to enliven our audience’s festive spirits. The second edition of Vedix India Beauty Festival aspires to be a beautiful heralding for a beautiful year ahead. Our exquisite offerings and offers are sure to make customers smile with joy. This year while you order plum cakes, chocolates and cookies, pack a Vedix beauty gift box along. Our gift boxes are filled with the benefits of Ayurveda that will offer incomparable beauty solutions for everyone.

A giant digital campaign #ChristmasKindness will begin from 24th December which will consist of stories of families bonding as Christmas and new year inch closer. The stories of such families will be picked out and they will be receiving gift boxes from Vedix.

Vedix will introduce the beauty festival’s Christmas kindness Giveaway week with – 7 Giveaways 7 days and 7 exciting gifts. The campaign will be based on the concept of the brand as they plan to celebrate stories of ‘New India’. The brand that has faith in wholesome nurturing of beauty and with their special gift boxes promises to add a smile to everyone’s face.

New packaged gift boxes introduced by Vedix are listed as follows – Vedix Glow Kit (Face oil, scrub, clay mask, toner, and face roller), Vedix aromatic bath ritual kit (Body wash, Body lotion, Body scrub, Body mist, loofah, and a lip balm) and Bhringadi hair strengthening essentials kit (Shampoo, conditioner, booster oil and hair mask).

The beauty festival is going to be live from 24th Dec till 27th December on exclusively.

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