Trivago’s globally traveling success journey?


Established in 2005 and headquartered in Dusseldorf, Germany, Trivago is a platform for worldwide hotel search. The firm is concentrated on reshaping the way explorers look for and compare hotels and inns. Hotel Trivago search came out to be first such platform of Germany and is one of the quickest developing organizations in the country.

Trivago India was begun by graduate school friends- Rolf Schromgens, Stephan Stubner, Peter Vinnemeier in Düsseldorf, Germany. Though, Stubner left the organization in the year 2006. Then, another friend of them from graduate school, Malte Siewert became part of the team.

The three founders understood to be successful they require an inventive way to deal with the hotel search process. They made a live search that goes by more than 140 distinctive hotel Trivago booking websites just in few seconds.

Searching for an easy breakdown of deals on hotels by area, quality, hospitality, and attractions? Scanning for fair and informative reviews from previous clients? Trivago India has it all.

Trivago’s central goal is to be the travelers’ first and independent platform of data for finding the perfect hotel at the most reduced rate. As of September 30, 2016, Trivago offered access to roughly 1.3 million hotels in more than 190 nations. Hotel Trivago is now accessible globally to 55 localized sites and its app is available in 33 languages.


Trivago has developed immensely for being started from a garage to building headquarters for 3,000 employees. There weren’t the several travel organizations doing brand promoting in the 2008-2009 period when Trivago built up its first TV advertising campaign. Trivago ran effective TV advertising in home-nation Germany and utilized the income achieved to grow in Europe, which is as yet its most successful market.

Generally speaking, it seems like Trivago’s online as well as offline advertising efforts have certainly affected the website’s activities positively. Since both- engagement and traffic, keep on improving. Also, Trivago India and guy Abhinav Kumar gave company huge popularity in India just like their first ad guy Tim Williams.

Let’s learn about ever-growing success story of Hotel Trivago:

  • At first, Trivago got one million Euro from investors, namely- Christian Vollmann and Florian Heinemann, also Samwer brothers.
  • Trivago in 2008 chose to attempt TV promotions to construct its image as they believed that depending on Google and other web search tools to increase the site’s traffic would be excessively unsafe.
  • Trivago has been emerging in the recent nine years, with just €1.4 million as a series B funding in 2008 and winning over $650 million amid the nine months till September 30, 2016.
  • Its first step in American market in December 2012. Expedia, an American travel organization, reported that it would get a 61.6% stake in Trivago for US$632 million. In 2013 this agreement was settled. Thus, Expedia, Inc. claims a majority part of the organization’s stock.
  • In 2013, Trivago also went live in Asia subsequently with Trivago India.
  • On December 16, 2016, Trivago turned out to be traded publicly on the NASDAQ trade under the TRVG ticker symbol. Also, it hired more than 1000 employees by then.
  • com has been encountering noteworthy traffic increment. When compared to 2016, its YTD traffic expanded by 30% in 2017.
  • In July 2017, Trivago certainly anticipated that its incomes for 2017 would surpass 2016’s by half. The organization issued an announcement on September 6 conceding that the real figure will probably be 40% higher.
Also Read: “Journey” of Scout my Trip

Future Assumptions

Trivago trusts it is en route for developing a global brand, and refers to the company’s figures, demonstrating it has the main supported brand awareness over rivals in five of its best 7 markets, incorporating 92% in Italy, 89% in Spain, 86% in Germany, 79% in France and 77% in Australia. The organization has truly entered new nations utilizing dominatingly TV ads.

At the point when Facebook extended its dynamic Ads strategy for travel brands, Hotel Trivago was part of its two introductory launch members. On February 2, 2016, Trivago reported it intends to create a global campus in Düsseldorf that would be prepared by 2018. It is intended to oblige more than 2000 individuals.

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