Wipro Consumer Care – Ventures invests in Beauty Brand “Soulflower”


Wipro Consumer Care- Ventures, the venture capital fund of Wipro Consumer Care and Lighting have agreed to invest in Soulflower, a D2C company operating in the clean and green beauty sector. However, the amount that is being invested has not been disclosed publicly by the company.

The invested funds will be utilised for increasing the brand transparency for consumers by adopting technology in seed to skin, sustainable manufacturing, and pure ingredient sourcing from The Soulflower Farm.

Natasha Tuli, the founder of Soulflower, caters to providing authentic and efficient Farm2Face personal care solutions in domestic as well as international markets. Soulflower claims to make green and clean beauty products with the help of robust R & D and sustainable manufacturing.

“Our investment in Soulflower is part of our strategy to support innovative D2C Clean Beauty Brands. We want to back authentic brands that address the unique requirements of consumers,” said Wipro Consumer Care- Ventures Managing Partner Sumit Keshan.

This brand has served over one million customers till date. This is an impressive and loyal customer base.

“This is the fifth investment of our fund, the earlier ones being MyGlamm, Ustraa, LetsShave, and Onelife nutraceuticals,” added Mr. Keshan.

Natasha Tuli added: “The investment will enable Soulflower to further strengthen its position as a pioneer in the Clean Beauty Cruelty-Free segment. We are excited to be supported by WIPRO Consumer Care. It helps us in our journey towards the rapid expansion of our e-commerce footprint.”

Credit To – Prashansa Parwal

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